We are living in a digital age and social media is a crucial part of any organization's marketing strategy. Because there are so many social media platforms out there, it is important for organisations to choose which one appeals mostly to their target audience.
Let's look at the advantages for social media in an organisation:
- Connecting and engaging with your target audience through social media are the
best ways to build a relationships. online business.
- Increased awareness of the organisation
Increased traffic to website
- Greater favorable perceptions of the brand
- Greater brand recognition. The more impressions the public gets of your
business, the more likely they will remember your name in the future.
- Greater customer service and feedback
- Easier platform for reputation management
These are only some of the advantages of using social media, however, social media can be to your disadvantage if not used correctly. A few things that should be kept in mind when opening social media profiles for your organization are:
- Actively engage with your audience and listen to them
- Never ignore negative comments. Respond immediately
- If you are not comfortable with social media, get someone who is, to manage your profiles
- Use your own voice online. Your posts should reflect your company!
- Set time limits for social media - it is easy to get carried away
- Set an expected return on your investment. Review your social media goals
I hope this post carried some value in clarifying that companies do need social media to be effective and to build their brand. So, go on and tweet away!
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