Well, being a PR professional myself, I find this quite
offensive even though I know that many journalists would not survive without
PR. Countless times have I had journos approaching me for info or simply using
my press releases as is.
So, my answer to this is simple, to all the journo folk
hating on PR professionals, I got news for you - the feeling is mutual!
Ok, aside with subjective opinions and onto the facts. I
strongly believe that journalism and PR works in coherence - the one hand washes
the other and without one of them, the other would not be able to function.
I admit I'm not too fond of journalists, yet I know that my
job would not be possible without them. I mean, who else is going to publish my
press releases as is? :)
And as much as journos try to deny it, they do need PR. Who
else is going to supply them with information. I mean, who wouldn't want to have
your job done for you? :)
Ok, back to the serious business. Let's look at some of the
statements made by journos about PR people:
1. PR people who waste an email asking if they can send a
press release. (Just send over the press release, please.)
2. PR people who use software to email press releases that
look like they are personalized but aren’t.
3. PR people who send invitations to events in faraway
cities.
4. PR people who distribute press releases at a time when
the proposed interview subject is not answering their phone or out of the
country and unreachable for days.
I have to admit, I’d get annoyed too if any of the above
happened to me, but this is such a generalisation. I surely don’t do any of the
above and I sure hope you don’t as well?
But let’s get to the point of this post : We need each other,
suck it up and play nice!
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